How Australia can capitalise on Chinese tourism
Diversification is key to capture emerging market.
Diversification is key to capture emerging market.
The number of Chinese tourists heading overseas for holidays is booming but Australia needs to ensure it doesn’t lose its competitive edge against other destinations.
A Griffith Business School initiative will ensure Gold Coast tourism businesses gain valuable insights into attracting and servicing the needs of Chinese visitors to the City.
The region’s foremost experts in tourism will converge at the Marriott hotel in Surfers Paradise this week for the third...
A study into Chinese ecotourism has exposed a lack of understanding by Australian operators regarding what visitors from this region are expecting on a holiday down under.
Griffith University is to host the first East-West Dialogue on Tourism and the Chinese Dream. Griffith’s Tourism Confucius Institute will...
Researchers from The University of Adelaide teamed up with Griffith University to conduct a buyer virtual engagement study for Chinese...
Beaches, scenic cities and natural and cultural world heritage sites top the list for post-COVID travel.
Torch project could lead to innovative industry collaborations.
Students from Griffith Business School will work with a group of students from China and Taiwan later this month to develop plans for a possible new Gold Coast tourism attraction that will appeal to the Asian market.