Griffith Film School alumnus Joe Brumm, who worked on BAFTA-award winning kids show Charlie and Lola, created Bluey after watching his daughters at play.
“It’s fascinating seeing how much they learn from devising and playing their own games. Bluey is a celebration of the role imaginative play has in shaping healthy kids,” he said.
As creator and showrunner, Joe wanted to ground the universal themes of family and fun in a recognisably Australian setting.
“We are making this series right here in Brisbane with local animators and actors, so I wanted that reflected on screen- we’ve included Queenslanders, hilly suburban streets, backyard swimming pools,” he said.
Ludo’s ethos is simple: ‘create locally, screen globally’. This is evident in the amount of local talent working behind the scenes – including more than 20 Griffith Film School animation graduates.
Daley, who is Executive Producer on Bluey, said the team had done an “fantastic job”.
“Joe and more than 40 Queensland animators, designers, sound and production talent are doing an incredible job,” he said.
“These artists have taken everything beautiful about Brisbane and put it on the screen to make a truly Australian show.”
Bachelor of Animation graduate Beth Harvey is one of the lead animators on the project and said the series was one of several animation hits produced in Brisbane.
“I hope that this helps put Brisbane on the world map for animation,” she said.
Both Beth and fellow Griffith animation graduate Claire Renton had to move to London to find work when they graduated.
“I think a lot of animators get used to having to move and go where the work is, so to have it happen in your home town … it’s really great,” Ms Renton said.
“On the job experience is key, and on a production like this you get to have a taste of everything.”
“Fifty per cent of people employed on this project are new graduates from Griffith Film School,” he said.
“For a long time there were only a couple of animation studios in Brisbane, but there has been a real upsurge in the industry, with a dedicated children’s channel on the ABC and streaming services like Netflix and Stan.
“The course at GFS attracts people who have a genuine desire to go into this industry, and they are surrounded by other people who feel the same.
“It’s a bonus that people can stay in Brisbane and find meaningful work in the industry.”
Bluey is currently screening on ABC KIDS and ABC KIDS iview, followed by international broadcast on BBC.