Marketing researchers get to heart of Mater

Griffith academic Sharyn Rundle-Thiele sits behind her office desk.
Department of Marketing
Honours students at Griffith University’s Department of Marketing carried out extensive market research in the development of a new maternity product launched today (Friday). Led by Associate Professor Sharyn Rundle-Thiele, and including research assistant Ville Lahtinen, the research team organised and conducted online surveys with mothers and midwives at Mater and across Australia. The three-and-a-half […]