Strides in social marketing to be showcased

Department of Marketing
Published
Quitting smoking, healthy school lunchboxes and human trafficking are just three of the issues that Griffith researchers will address at the biennial International Social Marketing Conference in Melbourne. The significant strides made by the Social Marketing @ Griffith Centre since it opened less than 12 months ago are indicated by the input of its researchers […]

Social marketing research centre launched

Griffith academic Sharyn Rundle-Thiele sits behind her office desk.
Department of Marketing
Published
Griffith Business School launched Queensland’s first research centre for social marketing on Friday night.  It is only the second social marketing centre in Australia. Social Marketing @ Griffith is the first social marketing research centre to extend its focus beyond health, to include a broad range of areas needing change. Pro Vice Chancellor Professor Michael […]

Taking to schools to change Schoolies culture

Head and shoulders of Timo Dietrich, Griffith marketing researcher.
Department of Marketing
Published
A Fraser Coast high school is the first of 20 Queensland schools to take part in new Griffith University research into changing teenage attitudes towards alcohol. Students at St Mary’s Catholic School in Maryborough will take part in the Game On: Know Alcohol project on Thursday (Nov 7). “Teenage attitudes to risky drinking can be […]

Go, go, go puts squeeze on exercise

Dr Krzysztof Kubacki , Griffith University, sits on desk with arms folded.
Department of Marketing
Published
Busy modern lifestyles are limiting opportunities for women to stay active and fit, a new report reveals. Researchers from Griffith University’s Social Marketing @ Griffith team have linked up with Vic Health to survey exercise habits and intentions of more than 1400 adults in Melbourne. The findings show women are more inclined to want to […]