Tagged with Sharyn Rundle-Thiele

More than 19,000 wristbands to be handed out.

‘Let’s Go! is a new campaign designed by researchers at Social Marketing @ Griffith

While walking is the preferred form of exercise for many women in Australia, it’s a form of exercise that faces a fierce opponent — the weather. Whether it is hot and humid or just downright chilly, the weather does give us a convenient get-out clause. Factor in a busy work/life schedule and a reluctance to […]

Quitting smoking, healthy school lunchboxes and human trafficking are just three of the issues that Griffith researchers will address at the biennial International Social Marketing Conference in Melbourne. The significant strides made by the Social Marketing @ Griffith Centre since it opened less than 12 months ago are indicated by the input of its researchers […]

Griffith Business School launched Queensland’s first research centre for social marketing on Friday night. It is only the second social marketing centre in Australia. Social Marketing @ Griffith is the first social marketing research centre to extend its focus beyond health, to include a broad range of areas needing change. Pro Vice Chancellor Professor Michael […]

An $8.5 million anti-obesity advertising campaign in Queensland falls short of the mark, a Griffith University researcher claims. The Queensland Health media assault on obesity kicked off on Sunday, when the first adverts went to air, but Associate Professor Sharyn Rundle-Thiele says a more comprehensive approach built around social marketing would bring a more positive […]