Pre-entry franchise education a key step

Lorelle Frazer at a Griffith University lectern
Griffith Business School
Published
Research reveals prospective franchisees that complete Griffith University’s free, online Pre-Entry Franchise Education Program are more likely to buy a franchise and experience greater levels of satisfaction than prospective franchisees who don’t complete the program. The research, funded by the Department of Industry, Innovation, Climate Change, Science, Research and Tertiary Education (DIICCSRTE) and cited in […]

Survival factors for small business identified

Professor Lorelle Frazer in centre, student (partly) in foreground, bar chart on screen in background.
Department of Accounting, Finance and Economics
Published
New research identifies factors that contribute to and hinder small business success – for both franchised and independent small businesses. The research, conducted by Griffith University’s Asia-Pacific Centre for Franchising Excellence, compares surviving and failed small businesses during uncertain economic times in Australia from 2010 to 2012. Centre Director and lead researcher, Professor Lorelle Frazer, […]