Livestreaming event attracts thousands of Chinese consumers to Australian macadamia exporter

Griffith Asia Institute
Researchers from The University of Adelaide teamed up with Griffith University to conduct a buyer virtual engagement study for Chinese consumers at Macadamias Australia in Bundaberg. Over 43,000 participants logged in to the ninety-minute live-streaming event to watch Chinese social media and radio personality, Eric Ho, walk through the orchards, the visitor experiences, the on-site […]