A Griffith Business School initiative will ensure Gold Coast tourism businesses gain valuable insights into attracting and servicing the needs of Chinese visitors to the City.
Disseminating tourism knowledge, enhancing the expertise on tourism and climate change and advancing sustainable tourism in Asia and the Pacific are some of the areas of cooperation agreed between the Griffith Institute for Tourism (GIFT) and United Nations World Tourism Organization UNWTO.
Australia’s Gold Coast is ticking all the right boxes in maximising its tourism reach into emerging markets throughout China and other Asian countries.
The Griffith Institute for Tourism (GIFT), Australia’s largest dedicated centre for world-leading research in this area, opened at Griffith University on January 1. Its Strategic Research Program will focus on key areas covering business, environment, health and the Asia-Pacific region, aiming to influence development of tourism-related policy and how the tourism industry adopts evidence-based best […]