Two academics walked into a pub… One beer coaster-transcribed book proposal and a pre-existing publisher’s meeting later comes 33 tales of trial and tribulation from researchers across Australia, New Zealand, the UK, Republic of Ireland, USA, Malaysia and Europe, in this collection from editors, Associate Professor Keith Townsend (WOW) and Professor Mark Saunders (University of […]
New study educates teens on dangers of alcohol.
Honours students at Griffith University’s Department of Marketing carried out extensive market research in the development of a new maternity product launched today (Friday). Led by Associate Professor Sharyn Rundle-Thiele, and including research assistant Ville Lahtinen, the research team organised and conducted online surveys with mothers and midwives at Mater and across Australia. The three-and-a-half […]
Research shows how social marketing can change teen attitudes to risky drinking.
A new approach to the battle of the bulge is taking shape at the Department of Marketing.
Fast food marketing intensifies during holiday season, a new study shows.