The National Rugby League's inaugural Las Vegas Round attracted over 40,000 fans and showcased rugby league to Americans. To capitalise, the NRL should focus on awareness, celebrity involvement, American ownership, and expanding the women's game says Griffith University's Dr Jason Doyle.
Professional athletes flocked to TikTok during COVID-19 lockdowns last year, but a Griffith University athlete branding expert warns the short-form video app is a ‘double-edged sword’.
Esports are now a billion dollar industry and Griffith students are getting in on the action.
Griffith has claimed victory in the second leg of the AON Rugby 7s series, toppling tournament favourites Sydney Uni and UQ for the cup.
AFL club's response helped reaffirm what it stands for
