In 2025 Griffith Business School will offer new degrees in commerce and marketing, designed in collaboration with industry experts to ensure that students are equipped with the latest insights and practical knowledge. Professor Alberto Posso, Head of the Department of Accounting, Finance, and Economics says:
“Our close collaboration with industry ensures that our graduates are prepared with the cutting-edge skills needed to excel in today’s competitive job market.”
The new commerce degrees emphasise experiential learning and sustainable business practices, encouraging students to tackle real-world challenges while developing a mindset for innovation and adaptability.
“Whether you aspire to shape policy in government, lead innovation in business analytics, or drive transformative change through consultancy and entrepreneurship, these programs equip you with the critical tools to excel in diverse professional landscapes and leave a meaningful, lasting impact on the global economy,” Professor Posso said.
The new Diploma of Commerce offers a one-year pathway to transition into the Bachelor of Commerce, providing students with foundational knowledge and skills in a supportive learning environment. The new Bachelor of Commerce program is designed to provide students with technical expertise in areas such as accounting, finance, and economics, ensuring they are well-equipped to navigate the complexities of today’s fast-evolving business world.
For those looking to elevate their skills, the new Bachelor of Advanced Commerce (Honours) goes beyond traditional boundaries, offering advanced analytical and problem-solving skills essential for thriving in diverse professional settings.
The fast-evolving field of marketing technology is also at the forefront of the Business School’s new offerings. The new Bachelor of Digital Marketing and Analytics (Honours) is designed to provide students with the latest digital marketing skills that employers are seeking. In addition to core marketing, advertising, and sales competencies, students will explore the growing role of AI, data analytics, and data science in understanding consumer behavior. This program prepares graduates to create and implement effective marketing campaigns while building transferable skills essential for success in a rapidly changing industry.
“This degree enables students to transform data into actionable insights and develop cutting-edge marketing strategies,” says Dr Anita Love, Deputy Dean (Learning and Teaching), Griffith Business School.
“If you’re passionate about analysing data, understanding the world around you, and want to pursue a career in marketing, advertising, or sales, this degree is for you.”
Learn more about studying business and government at Griffith University by visiting Griffith’s website.
