The Typism Conference is in its fifth year and devoted entirely to the beauty of the written word. From humble beginnings, it has evolved into an online global community, with more than 90,000 followers on Instagram.
“I wanted to find a way to inspire and motivate my graphic design students,” she said.
“Many of them showed an interest in typography and lettering but didn’t believe it was possible to make a living from it.”
By bringing together the world’s most successful lettering artists, Associate Professor Falla is both showcasing the craft and profession, and helping to inspire the next generation of designers.
Many of her students have become successful typographers and letter artists in their own right, using a range of distinctive techniques, from custom chalk lettering to hand drawn ink and pen designs and calligraphy.
She believes developing a point of difference gives young designers an edge in a competitive job market.
“There is so much generic stuff out there, it’s about finding a way to stand out,” she said.
“People get tired of design that is too slick or polished looking.
“If they can offer clients something unique, it definitely makes them more employable.”
This year’s Typism Conference is held at Griffith University’s Gold Coast campus and the Home of the Arts (HOTA) from 1 – 3 August.