Tourism turns to big data for insights into traveller trends

A couple taking a selfie in front of a tourist destination.
How big data can help tourist operators analyse visitor trends will be explored at a Griffith Institute for Tourism event.

The crucial role of big data in analysing visitor experience and tracking the popularity of tourist destinations will be examined at a tourism networking event hosted by theGriffith Institute for Tourism.

“New trends and ways of doing tourism are emerging by the day and it is very important that the tourism industry takes advantage of what the digital age has to offer,” GIFT Director, Professor Susanne Becken (right), said.

SusanneB“The collection and analysis of information has long been at the core of the tourism industry, and the insights to be drawn from big data to identify new patterns of visitor behaviour and manage tourism more efficiently are both valuable and extensive.

“Social media analysis, for example, is already vital for tourist operators and marketers looking ahead. They can identify trends and shifts in visitor behaviour and experience which can inform future campaigns and initiatives.”

Associate Professor Bela Stantic, Director of Griffith University ‘Big Data and Smart Analytics’ lab will deliver a keynote address on big data and the tourism industry at the networking event on Friday, April 15 at Griffith’s South Bank campus.
The event, which will bring together industry representatives from across the sector, will take place the Queensland College of Art in South Bank, starting at 5pm.

WHAT: Big Data — Big Deal (hosted by the Griffith Institute for Tourism)

WHO: Associate Professor Bela Stantic

WHEN: Friday, April 15, 5pm

WHERE: Level 7, Webb Centre, QCA, South Bank, Brisbane