Managing your social media risk and protecting your brand is the focus of a fully online global social media law course to be offered at Griffith University from March 2015.
Social Media Law and Risk Management is aimed at professional communicators internationally who want an introduction to the laws impacting on social media use and other strategies for strategic social media management.
“It addresses one of the key organisational and crisis communication phenomena of the modern era — engaging effectively and internationally with a range of stakeholders using social media while being cognisant of laws, risks and policies,’’ says course convenor Professor Mark Pearson.
“The course examines the dynamic role of social media law and risk management in a range of social and political contexts internationally, particularly in averting communication crises.
“It provides advanced knowledge and skills in the use of social media by government, non-governmental organisations, business and the general public.”
Professor Pearson is the author of Blogging and Tweeting Without Getting Sued — A Global guide to the Law for Anyone Writing Online, co-author (with Mark Polden) of The Journalist’s Guide to Media Lawand the Australian correspondent for Reporters Without Borders. His Twitter handle is @journlaw.
Social Media Law and Risk Management is offered online as a stand-alone course or as part of a suite of four courses in the Graduate Certificate in Crisis Communication for students who can visit Griffith University’s Gold Coast or Nathan campuses for their other three courses.