The expanding Griffith Health Group on the Gold Coast is set to include a Bachelor of Sport Development in its program options from 2015.

Joining programs such as Physiotherapy and Exercise Science in the School of Allied Health Sciences, Sport Development is about attracting, retaining and nurturing sports participants in the community and has been identified by the government as a national priority area to increase participation in sport and recreational activities.

The new director of Sports Development on the Gold Coast is Dr Brooke Harris-Reeves.

“Sport Development is a much more diverse field than most people realise. This programme will enable students to work in community-based sport and health promotion, and explore new and emerging areas of sport participation,” she said.

“The program will encompass a distinctive blend of studies in four main streams: sport and exercise science; sport coaching; health promotion and sport management; and marketing.

“People who work in the sports development industry need to be friendly and outgoing professionals with a passionate approach to health, physical activity and sport. Clients could include individuals, groups and teams or even entire communities.

“As with many of Griffith’s health degrees, the Sport Development program will equip its graduates with the necessary skills and expertise to work in a variety of areas within the sport and exercise profession.

“Graduating students will be at the cutting edge of sports development at a time when it is in high demand,” says Dr Harris-Reeves. “Griffith will partner with or provide services for a number of national sporting teams preparing for the 2018 Commonwealth Games but there will also be many other local and diverse employment opportunities that may arise.”

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