Global search giant Google called upon the unique skills of artist Dominique Falla recently for their annual Zeitgeist Conference.


The Griffith University Queensland College of Art design and program convenor was flown to Arizona to install a large-scale string piece for the event, complete with 7,000 nails and 67 balls of string.


“Zeitgeist” means “the spirit of the times,” and Google’s annual Zeitgeist report reveals what captured the world’s attention in the past year–our passions, interests and defining moments as seen through search.


The theme of this year’s conference was “Here’s to the Curious” — which is what Dominique, her husband and her two assistants crafted along the full length of the piece in Google logo colours.


Dubbed a “Tactile Typographer”, Dominique delves into the interplay between tactile and digital in a career spanning 20 years, which she now teaches to the latest generation of artists and designers at the QCA’s Gold Coast campus.


Watch a time-lapse video of the installation at Dominique’s website.