Valuable industry link for Marketing program

Griffith University’s Master of Marketing program has secured accreditation from the Australian Marketing Institute, linking students with one of the leading and most authoritative voices for the profession.

The formal accreditation acknowledges a deliberate approach to how marketing is taught at Griffith University, says Program Director, Dr Deborah Griffin (right).

“Our focus is on the development of skills that have real and practical implications in the world we live in,” she said.

“The accreditation is recognition that our program has to have meaning and has to prepare students for future roles are professional marketers.

“As the leading body for marketing professionals in Australia, AMI offers a wealth of resources and advantages for our students and graduates, including valuable industry networking opportunities.”

The Master of Marketing is available at Griffith’s Nathan and Gold Coast campuses, enabling graduates to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies.

“The different platforms for marketing may change, for example the emergence of social media, but the strategies that drive marketing campaigns come back to some fundamental principles,” Dr Griffin said.

“In the end, the marketer has to communicate with the right people with the right message in the right place at the right time.”

Marketing students at Griffith have the opportunity to examine where social media sits on the marketing landscape as a communication tool. “Marketers are grappling with things like Facebook, asking questions like ‘Do people want to be looking at adverts on a social platform?’

“We need to be aware that a new generation is using new technology for what they want, not for what we want.”

Graduates of the Master of Marketing will be encouraged to become professional members of the Australian Marketing Institute, as part of the accreditation.

The AMI advocates the highest of standards in marketing and offers members an opportunity to achieve career advancement through professional development programs.

“We’re delighted that the Department of Marketing at Griffith Business School has achieved his distinction, a major milestone for the marketing profession,” AMI Chief Executive Officer, Mark Crowe, said.

“Our objective is to provide the very best in representation and professional development for more than 7,500 members across the country, and advance marketing as a critical value-adding activity.”

Griffith’s Department of Marketing had to meet the Institute’s stringent accreditation criteria, which included an external review of education quality. The review process required an assessment of the program’s objectives and involved meetings with academics and administrators.

Master of Marketing students build on a foundation of marketing principles, best practice and new approaches to customer relationships. They also learn now to think more strategically about value, positioning and competitive advantage.