World renowned executive educator, Dr Peter Wilton from the UC Berkeley Centre for Executive Education, will deliver a two-day workshop at Griffith Business School’s new Asia Pacific Management Centre in Brisbane.

The Customer Loyalty for Competitive Advantage program will take place on this Thursday and Friday, May 17-18, at Griffith University’s South Bank campus.

Dr Wilton said short executive education courses are gaining popularity worldwide because they provide managers with an opportunity to quickly learn new business models and strategies.

“Managers are seeking new ways of addressing both short and long-term complexities impacting their businesses, and they are looking for tools that can be immediately relevant to their businesses,” Dr Wilton said.

“Business environments are not static, organisational strategies and management paradigms must constantly adapt to incorporate the latest knowledge and insight into effective business practice in today’s information-rich environments,” he said.

Dr Wilton has been named by the USA Business Week magazine as one of America’s top educationalists and he teaches world leading business practice at Stanford, Purdue and Duke Universities. He is also a consultant to global brands such as Apple Computer, British Airways, Nokia, ING Insurance, Ericsson, Coca Cola Amatil and the ANZ Bank.

Despite his international success Dr Wilton is no stranger to Australia.

“I was born in Adelaide, educated in Sydney, and enlightened through two years of life in Brisbane,” he said.

“Some of my longest standing and most innovative, professional experiences are with public and private sector organisations in Queensland, developed over more than 15 years of collaboration in the design and implementation of effective organisational strategies,” he said.

Griffith Pro Vice Chancellor (Business), Professor Michael Powell said he was delighted such an outstanding world thought leader would be delivering the first executive education course to be offered by the Asia Pacific Management Centre.

“The Asia Pacific Management Centre is a new enterprise within Griffith Business School which will provide leading-edge executive education programs as well as customised professional development programs for industry,” Professor Powell said.

Dr Wilton will deliver a second workshop for Griffith’s Asia Pacific Management Centre next September, Advanced Strategic Planning and Implementation: A Process Model (UC Berkeley).

To find out more about the Asia Pacific Management Centre go to